HALEY DAVIDSON
ORGANIC GROWTH, CONTENT STRATEGY, SEO + AEO
ABOUT HALEYHaley Davidson builds startup content functions from the ground up. As a strategist and hands-on writer, she helps high-growth tech teams transform editorial pipelines into predictable revenue engines and clear brand positioning.
Her execution frameworks are built on a deep understanding of customer psychology, technical SEO execution, and proactive optimization for AI search. A founder at heart, she previously ran the boutique content consultancy Sandbar SEO and grew Freelance Unlocked, a community for independent creatives, to over 2,000. She currently heads up content at Manifest Law in Manhattan.
Connect with Haley on Linkedin here. View her portfolio below.
Portfolio: A selection of recent work
Report: Defining the narrative as visa approval rates dropped
The government released data that would dramatically impact our audience.
Within 3 days, I defined messaging, analyzed mountains of data, interviewed attorneys, sales, and other internal teams, and wrote this long-form report (our first-ever).
Then, I launched a campaign that shifted the narrative online and drove hundreds of new leads. I distributed content from the report across Reddit, Instagram, YouTube, and Linkedin; and ultimately drove 300+ webinar registrations, where our attorney broke down the report live.
Thought leadership: Data storytelling to build AI and LinkedIn visibility
I used our in-house data to tell a story that captured B2B attention and elevated our principal immigration attorney, Nicole, as a thought leader.
As Nicole’s ghostwriter, I first analyzed our data, found the storyline, and then interviewed her to uncover her unique POV and insights. I then wrote this article and developed Linkedin posts that captured 100,000 impressions across Nicole and another executive’s accounts.
This also boosted AI visiblity during the critical H-1B lottery season, with Manifest’s data and Nicole’s POV cited in AI search after this content launched.
Campaign: Driving B2B pipeline by reaching HR leaders and GMMs
The government announced a major policy change impacting our B2B ICP. Within 5 days, I developed and launched our first B2B campaign from 0-1. It led to 127 webinar signups, thousands of LinkedIn impressions, and ultimately, closed B2B clients.
Long-form report, co-authored by me and our B2B staff writer
Interactive calculator, developed with Claude
Webinar featuring former government officials and senior attorneys
Other written content
Method: The Smart Way to Scale Multi-Entity Operations - B2B SaaS, Product Marketing
A long-form narrative designed to reposition Method CRM as the operational glue for multi-entity businesses outgrowing QuickBooks, without jumping into costly ERP systems. This piece reframes CRM not just as a sales tool, but as a critical infrastructure layer for scaling.
You’re Not a Content Marketer. You’re a Coach. - Thought Leadership, Personal Narrative
This essay explores what it really means to lead content inside a startup. I argue that content leaders aren’t just creators or strategists, they’re coaches. The piece blends tactical insight with narrative storytelling to reframe how we think about delegation, leadership, and creative execution in early-stage teams.
F-2A Backlog Drops 94% in 2 Years: What It Means for Green Card Holders’ Families - Data Journalism, SEO
I wrote this long-form case study for Relay, a business banking platform, highlighting how one client solved a major operational bottleneck with their AP feature. The piece walks through the problem, process, and result, and was used across email and sales enablement as proof of product value.
5 Updates That Will Shape How HR Teams Work with Foreign Talent in 2026 - HR/B2B, Ghostwriting
I wrote this article on behalf of our Principal Immigration Attorney, Nicole Gunara. We developed the angle together and then I wrote the piece based on her insights and my research and understanding of our audience.
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