My Work
Positioning Method as the Smart Way to Scale Multi-Entity Operations
Product Marketing · GTM Narrative · SaaS · CRM · Technical Writing
A long-form narrative designed to reposition Method CRM as the operational glue for multi-entity businesses outgrowing QuickBooks, without jumping into costly ERP systems. This piece reframes CRM not just as a sales tool, but as a critical infrastructure layer for scaling.
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Method needed to speak directly to growing service-based companies—franchises, multi-location operations, or post-acquisition orgs—who were experiencing breakdowns in their workflows and financial visibility.
I structured this piece to:
Surface the pain points of disconnected systems and siloed CRMs
Break down the options: patchwork QuickBooks files, expensive ERP systems, or Intuit’s newer tools
Position Method as the clear middle path: CRM-led, operationally flexible, QuickBooks-native
Embed proof via a Mobility City case study that showed how 50+ locations unified ops with Method
The writing needed to appeal to operators, finance leaders, and founders all at once, so the tone balances technical credibility with clarity and business vision. This wasn’t just about product features—it was about redefining the category.
Data Wars: Why the Fight Over APIs Will Define the Future of AI
Ghostwritten POV · Thought Leadership · AI & Data Economy · Platform Strategy
This longform piece explores how Twitter, Reddit, and other tech platforms are starting to lock down access to their data, and what that means for AI companies, LLM training, and the future of data monetization. Using metaphor, cultural references, and deep research, the article makes the case that data licensing will become the most valuable business model in tech.
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I wrote and structured this 2023 piece as a ghostwriter and editorial partner, helping shape the POV, develop the metaphor, and build a compelling arc from early data gold rush to the legal and ethical questions facing platforms today.
It highlights my ability to:
Craft founder-style thought leadership that’s timely, readable, and persuasive
Frame emerging business models and trends with clarity and originality
Pull together complex narratives across product, policy, AI, and economics
Position executives as credible voices in crowded, fast-moving conversations
This piece doesn't just recap headline; it offers a lens for understanding the power dynamics behind the AI boom, and how decisions made today will shape the economy of tomorrow.
You’re Not a Content Marketer. You’re a Coach.
Thought Leadership · Startup Content Strategy · Team Building · Editorial Leadership
This essay explores what it really means to lead content inside a startup. I argue that content leaders aren’t just creators or strategists, they’re coaches. The piece blends tactical insight with narrative storytelling to reframe how we think about delegation, leadership, and creative execution in early-stage teams.
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This piece demonstrates my ability to:
Build and communicate a clear, original framework for leading content teams
Write with a strong personal voice and editorial POV
Reflect startup realities with depth, humility, and clarity
Offer the kind of actionable insights that founders and CMOs actually want to share
Clients come to me when they want their voice sharpened, their vision articulated, and their messy middle turned into a compelling narrative. This is a prime example of how I do that for myself, and for the leaders I partner with.
SEO at Scale: Guiding E-Commerce Leaders Through the Storm
SEO Strategy · Content Marketing · E-Commerce · Trend Analysis · Technical Writing
This long-form trend report was created for Botify to help e-commerce executives future-proof their SEO strategy amidst massive changes in search behavior, platform shifts, and consumer expectations. Structured around nine actionable trends, the piece connects SEO fundamentals to broader business concerns like personalization, automation, headless commerce, and omnichannel UX.
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Though written in 2022, this piece remains a strong example of distilling complex, technical concepts into executive-friendly narratives. It was designed to:
Educate e-commerce leaders on how shifting trends (like Google’s algorithm changes, PPC volatility, and first-party data adoption) impact organic growth
Showcase how Botify's platform supports enterprise SEO teams with automation and insight
Position SEO not as a siloed discipline, but as a strategic lever for improving performance across marketing, UX, and digital product
While my writing has evolved since then, this piece demonstrates my early ability to blend industry research, trend forecasting, and product messaging into a cohesive narrative, while keeping the content grounded in real business impact.
Other Examples of Work
AI/Content Thought Leadership: AI Isn’t the Future of SEO—Authority Is
A sharp, perspective-shifting essay on how content teams should respond to AI’s impact on search: not by fighting it, but by doubling down on authority.
Demystifying the AI Hype: the Rise of OpenAI
This piece was written during the breakout moment for ChatGPT and DALL·E, and was designed to help a general audience understand OpenAI’s trajectory and the broader implications of large language models. It combines product explanation, ethical considerations, historical context, and real-world applications—while introducing readers to LLMs, deep learning, and the societal questions AI raises.
Case Study: How Anna Solved a $200K Accounts Payable Problem with Relay Pro
I wrote this long-form case study for Relay, a business banking platform, highlighting how one client solved a major operational bottleneck with their AP feature. The piece walks through the problem, process, and result, and was used across email and sales enablement as proof of product value.
Legal Explainer: Is the O-1 Visa Dual Intent?
Written in collaboration with immigration attorneys at Manifest Law, the piece distills complex dual-intent policy into a clear, tactical guide for high-skilled professionals—and reflects my ability to translate legal nuance into confident, client-converting content.